Southern California High Tech Event Calendar
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| Identifying, Managing and Leveraging Brand Contact Points |
| Date: March 10, 2005 |
| Location: Newport Beach |
| "Identifying, Managing and Leveraging Brand Contact Points" American Marketing Association. An absolutely essential element of the Integrated Marketing Communications process is identifying, evaluating and prioritizing brand contacts to minimize negative brand messages and maximize message delivery opportunities. Everything a company does (and sometimes doesn't do) sends powerful brand messages. See http://www.socalbma.org |
| More information: http://www.socalbma.org | Download to Calendar  |