CinemaNow Goes Extreme With New Content

Los Angeles-based online video on demand firm CinemaNow has inked a deal with Federal Hill Communications, a content solutions provider for digital enteratinment platforms, to bring WWE sports videos to PCs and mobile devices. The two companies said that World Wide Entertainment's extreme sports clips will be distributed on a non-exclusive basis via the CinemaNow web site. The agreement covers rental, subscription, or download-to-own and playback on both PCs and Windows Mobile-based devices. The content includes snowboard, windsurfing, motorbike, skateboarding, skydiving, and other extreme sports video clips.