Wednesday, November 9, 2011
Citrix Courts Developers
The Santa Barbara-based online division of Citrix said this morning that it is targeting developers this morning, with a new set of resources aimed at helping customers, partners, and developers to integrate their products with its various GoTo products, including GoToMeeting, GoToWebinar, and GoToTraining. Citrix said it is making it easier for developers to connect into its APIs and other services via a new Citrix GoTo Developer Center. Citrix said the APIs will allow such use of its services as synchronizing webinar attendee data with their marketing automation and CRM systems. Citrix said it has already integrated its product with offerings from Eloqua, HubSpot, Marketo, TactusMD and Vitalect.