Convertro Expands Into Europe, Middle East

Santa Monica-based advertising technology provider Convertro said this morning that it has expanded into Europe and the Middle East. Convertro has hired Quinn Collins as Senior Vice President of Global Sales, and David Curran as Vice President of EMEA Sales as part of the expansion. Collins was previously at Catalina Marketing, and Curran has served at AdTruth, 41st Parameter, Ounce Labs and others. Convertro develops software which helps companies attribute business to their various advertising efforts, so that they can better optimize where to spend their advertising money.