DailyFill Takes On Celebrity News

Santa Monica-based Slingshot Labs, the startup incubator headed by MySpace co-founders Josh Berman and Colin Digiaro, officially rolled out its first web site this morning, DailyFill. According to the firm, which is a division of News Corporation, the new site will cater to "celebrity-obsessed" audiences and provide celebrity news, fashion, and pop-culture information. The new site is the latest in what seems to be a surge of celebrity-focused content sites. Similar sites include Wonderwall, a site launched by Microsoft earlier this month, and, a celebrity news site run by Buzznet. According to Slingshot Labs, it is partnering with the New York Post, Elle, US Weekly, Gossip Girls, and Splash News for content on the site. The firm said the site has been in beta since late November 2008.