Demand Media Links With Electus Digital For Comedy Ad Sales

Santa Monica-based Demand Media said today that it has linked with Electus Digital, to offload premium ad sales for its website. According to the two, Electus Digital will now offer exclusive premium ad sales representation for, including custom branded content and "high-impact" ad units on the site. Financial details of the deal were not announced. Electus Digital owns the similar, humor sites CollegeHumor and Dorkly, and the move will allow the company to sell ads across all three of the sites under the "CollegeHumor/Cracked Network". The move looks to be part of a shift by Demand Media in its ad strategy, where it has begun to rely on third party, vertical publishers to help sell ads for its properties.


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