Demand Media Names Domain Spinoff, Appoints Execs

Santa Monica-based Demand Media said this morning that it has come up with a name for its domain name services group, which it is in the midst of spinning off into an independent company. Demand Media said the new company will be named Rightside Group, Ltd., and will be headed by Taryn Naidu, who is current Demand Media's Executive Vice President of Domain Services. The new spinoff will be based in Kirkland, Washington, which has been the center of Demand Media's domain name businesses since formation. Naidu has been head of Demand Media's domain business since 2011. As part of the spinoff, Demand Media also said that its interim president and CEO, Shawn Colo, will join the board of Rightside.