Santa Monica-based Demand Media said this morning that it received approximately $77.2M in net proceeds from the firm's IPO last week. The firm, which debuted on the NYSE as DMD, said it will use the new funding for investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures. Demand's IPO offering was for 10,235,000 shares of common stock at $17.00 per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders.