Wednesday, August 17, 2005
Digital Camera Buyers Satisfied
Westlake Village-based J.D. Power and Associates is reporting that consumers are increasingly satisfied with the functionality and speed of new digital cameras, in its latest survey of digital camera owners. The J.D. Power and Associates 2005 Digital Camera Satisfaction Study found that digital cameras in the lower price segments are more accessible, and more powerful. The firm found said that buyers are getting more camera for their money, as the gap in terms of camera performance between high and low-priced cameras has shrunk considerably compared to last year. Kodak ranked highest in the survey of both $199 or less priced cameras and the $200-$399 segment. The firm also received the highest gains in customer satisfaction. Sony received the highest rankings in the $400-$599 and $600 or more segments. J.D. Power said that the fastest growing part of the market is the digital SLR market (single lens reflex cmaeras with interchangeable lenses), where high-end models are attracting mainstream consumers.