DIRECTV, IFILM In User-Generated Content Promotion

El Segundo-based satellite television provider DIRECTV and IFILM are targeting the user generated video space, with a new promotion. The two said they are launching a online amateur video competition focused on sports shorts. The companies are looking for amateur videos of sports, which will be featured on the IFILM online site and DIRECTV. Viewers will also have the chance to win a trip to a football game in 2008 and other prizes.