DIRECTV Launches Streaming TV App For Kids

El Segundo-based satellite television service DIRECTV has launched a new, iOS application which lets kids view its content for free on their iOS device--as long as families are already subscribers to the service. According to DIRECTV, its new DIRECTV Kids App runs on the Apple iPhone and iPad, and lets children stream hundreds of children's shows and kid-friendly movies anytime, at no extra charge. The kid friendly app provides on demand access to content from Nickelodeon, Cartoon Network, HBO, STARZ, Sprout and other networks based on a customer's current DIRECTV programming package.

The service looks to be the second, over-the-top video service from DIRECTV, which launched a over-the-top streaming video service aimed at the Hispanic community in December. Satellite television competitor DISH has also been ramping up its over-the-top streaming efforts via Sling TV, which is more broadly aimed at all television viewers. DIRECTV Kids looks to be more of a direct competitor to Hulu's own kids service, Hulu Kids.