eHarmony Adds Windows Phone App

Santa Monica-based eHarmony is extending out its mobile support today, saying it has launched a Windows Phone app for its matchmaking service. The company already offers up apps for iPhone, iPad, and Android. eHarmony says that 45 percent of users are now registering for eHarmony via mobile devices. The new app handles sign up, creating profiles, communications, photos, acitivity feed, among other features. The company has been in a major push to adapt to an evolving online and mobile dating market, which followed the return of founder Dr. Neil Clark Warren to the company back in 2012. eHarmony has been ramping its efforts in mobile as dozens and dozens of mobile dating apps have appeared, appealing to the new, mobile-first generation of users.