Los Angeles-based data startup Factual has a big new partner in its corner this morning, Qualcomm, via Qualcomm Labs. According to Factual and Qualcomm, they are working on combining Qualcomm Labs Gimbal context awareness platform with Factual's location data platform. The new effort is aimed at mobile developers, allowing them to develop apps which are more aware of a user's surroundings. Qualcomm's Gimbal provides location awareness information to software developers on mobile phones; Factual provides all kinds of location-based data, including business information and more. Financial details of the link were not disclosed by the companies.