Wednesday, September 11, 2019

Factual Expands In Europe

Los Angeles-based location data provider Factual is expanding its product efforts in Europe, saying it has rolled out its Factual Audience Targeting, Factual Measurement and Factual Insights products in Europe, and added a new Managing Director in the region. According to Factual, the new products are aimed at enterprises and marketers in Europe, to help them better understand, reach, and engage consumers. The company said it has named Ross Webster as Managing Director Europe as part of the expansion. Webster previously was at IBM Watson Advertising (formerly The Weather Company), where he had been Managing Director and VP of EMEA for nearly 10 years.