FindTheBest Ramps Eye Candy, Goes Visual

Santa Barbara-based, the online products and information comparison site started by former DoubleClick founder Kevin O'Connor, has made a major upgrade to the site today, shifting the site into a more interactive, visual display. The site--which allows users to sort and search for information on electronics products, schools, consumer goods, vacation destinations, and much more--now features bright graphics, instead of the former, spreadsheet-like rows and tables on the site. is attempting to create an online resource where anyone can compare almost anything, to find the best of whatever they are researching, using various criteria and data, filters, and sorting. The startup is venture backed by Kleiner Perkins Caufield & Byers.