Fliptu Targets Music Industry With Social Service

Los Angeles-based Fliptu, the social media software developer headed by Jeremy Gocke, is targeting the music industry with its social service, and is launching a new platform that lets the music industry share the pictures, video clips, and other social items that fans are sharing before, during, and after concerts. The company said its new "social hub as a service" helps bands and artists aggregate that fan-created content, and also ties that content into merchandise, special ticket offers, and more. Fliptu said Matchbox Twenty is using the service as part of its nationwide tour. The company said that it also has launched campaigns for Darius Rucker, Night Ranger, Toto, Leann Rimes, and Cher Lloyd.