Tuesday, November 29, 2011
GameSalad Taps Kiip For In-Game Ads
Los Angeles- and Austin-based GameSalad, the developer of iOS and iPhone game creation software, said last night that it has partnered with in-game advertising provider Kiip. Kiip provides rewards-based, in-game advertising tools and SDKS. GameSalad said it will integrate Kiip's achievement-based rewards system inside GameSalad Creator. GameSalad said that Kiip has deals with brands such as Kodak, Best Buy, PopChips, 1-800-FLOWERS.com, and Vitaminwater, which tie tangible rewards to mobile games achievements.