Geni Bundles Gifts With Pro Subscriptions

Los Angeles-based Geni, the Web 2.0 online genealogy and family tree web site, has rolled out a number of updates today, including a bundling of its virtual gifts with its "Pro" subscription. According to Geni, all Geni Pro subscriptions now include unlimited virtual gifts, the firm's virtual items which can be sent to other members of the service. The gift items include special graphics and messages around birthdays, holidays, anniversaries, and other events. Geni had launched an effort to generate revenue on the site through virtual gifts back in 2008, and later added "Pro" accounts with more features as a subscription offering. Geni is venture backed by the Founders Fund and Charles River Ventures.