Geni Rolls Out API

West Hollywood-based Geni, the online family tree and history site, said Wednesday afternoon that it has rolled out a new, application programming interface for the site. According to Geni, the new API is aimed at allowing users to develop third-party tools and application. Geni said the new API will allow those tools to pull data from its profiles and projects, and also includes an example Ruby application for reference. The firm said the API is posted on its developer's site.