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GOAT Inks Endorsement Deal With Lakers' Kyle Kuzma

Los Angeles-based online sneaker marketplace GOAT has inked a endorsement deal with the Los Angeles Lakers' Kyle Kuzma, the company said on Wednesday. According to GOTA, Kyle Kuzma will serve as its first "Brand Ambassador". Financial details of the endorsement deal were not announced. GOAT said KUZMA will represent GOAT on and off the court throughout the NBA season, wearing Nike sneakers provided by GOAT. GOAT is venture backed by Index Ventures, Accel Partners, Matrix Partners, Upfront Ventures, along with others, and has raised around $90M in total.