Greenwala Launches Green Social Networking Site

Lake Forest-based Greenwala, a new startup, launched its social networking site Wednesday, saying that it is hoping to connect people with brands focused on sustainable lifestyles. The firm said that the site will allow companies to showcase green-based products, through a network of community members who want to help others live a greener lifestyle. Greenwala is headed up by Rajeev Kapur, who was formerly at SmartLabs, Inc., and has previously been General Manager of Dell South Asia; and Carl Zeiger, formerly of Lightspan, is also a founder and investor in the firm.