Greycroft Leads New Investment In Performance Horizon

Venture investment firm Greycroft Ventures, which has an office and is very active in Los Angeles, has led the investment in Performance Horizon, a San Francisco digital marketing software developer. Performance Horizon said that it raised $15.4M in its Series C funding, which was led by Greycroft Growth, along with Mithril and DN Capital. Performance Horizon develops digital marketing software which is used for partner and performance marketing. The company targets travel, financial services, and retail verticals with its software. More information »