Wednesday, March 9, 2022

Gumball Gets $10M For Podcasting Advertising

Los Angeles-based Gumball, a startup which lets advertisers place ads on podcasts, has raised $10M in a Series A funding. The funding came from Union Square Ventures and Good Friends, as well as Craft Ventures, Vertical Venture Partners, Animal Capital, Calm Ventures, Gaingels, and Riverside Ventures. The startup says it is offering up a way for advertisers to buy "host-read" ads in podcasts, which is similar to how advertising often works on conventional radio. The new startup is led by CEO Marty Michael. The startup says it has now raised $12M in total.