GumGum, Trade Desk Partner On Ad Integration

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. Financial details of the deal were not disclosed. The companies said the move makes GumGum's in-image advertising inventory available programatically within The Trade Desk. GumGum has a unique ad technology which introduces ads into images and photographs on websites, matching those ads with the actual content of those photos.