Tuesday, October 26, 2010
The Trade Desk Taps eBay For New Exec
Ventura-based The Trade Desk, the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. The Trade Desk said that Adrienne Buhmann, who previously was at eBay, will head up the new position. The Trade Desk is developing an Internet advertising platform which uses detailed data analytics and information to better target and price Internet advertising; the firm is using both Internet and wider demographic information to help marketers with their display, search, and social media efforts. The Trade Desk is backed by IA Ventures, Founders Collective, and others.