Gumgum Names VP Social Strategy

Santa Monica-based marketing and advertising technology developer GumGum has named a new VP today, saying it has named Sirious Wadia as its Vice President of Social Strategy. Wadia--a veteran from the enterprise software market--has previously served at Marin Software, where he was Vice President of Accounts, and also served in sales at VMware. GumGum develops a range of advertising and marketing technology, including GumGum Social, which uses image recognition to recognize objects, logos, and detect people in user generated content, to help link that to marketing and ad efforts. GumGum also develops technology for in-image advertising.