Wednesday, November 10, 2021

Happiest Baby Seeks Buyer, Dangles $1 Billion Price Tag

Los Angeles-based Happiest Baby, which makes "smart" baby bassinets, is looking for a buyer, and is seeking around $1 billion for the company, according to Bloomberg. Bloomberg cited an unidentified source for the information, also saying that another source says Happiest Baby is also consider an IPO. Happiest Baby's "smart" bassinets monitor a baby's sleep, and start around $1595. Bloomberg's source said Happiest Baby is approaching $100M in annual revenues. Happiest Baby is backed by venture investors Lauder Partners, DG Daiwa Ventures, Felicis Ventures and Falkon Ventures.