Thursday, September 28, 2023

Helium 10 Enhances Advertising On Walmart With AI

Los Angeles-based e-commerce software provider Helium 10 says it has lauched a new product that uses artificial intelligence (AI) to optimize advertising performance and automate workflows for Walmart Connect. Walmart Connect is software product which Walmart offers to help connect brands with consumers at Walmart Stores, offering both online and in-store analytics. According to Helium 10, its expanded offerins help brands and agencies with scaling and growing their business on Walmart's website and app.