Hollywood Software Acquired By Rentrak

Los Angeles-based Hollywood Software, Inc. (HSI), a provider of enterprise software for managing digital movie distribution, has been acquired by Rentrak, a provider of viewer analytics and tracking of movie and television consumption. Financial terms of the buy were not disclosed. Rentrak said the buy will allow it to provide "highly valuable" movie analytic tools. Hollywood Software's products are installed at such studios as 20th Century Fox, Universal Pictures and Lionsgate, according to the companies, with its digital cinema management software being used to manage more than 15,000 screens worldwide.