HomeMint, With Justin Timberlake, Opens Doors

HomeMint, the fifth celebrity-driven, fashion e-commerce site to launch out of Santa Monica-based BeachMint, launched this week with celebrity Justin Timberlake, offering up home goods and accessories. The new site combines the fashion sense of Timberlake and celebrity stylist and interior designer Estee Stanley, and pairs that with a membership-based e-commerce site which allows members to access home furnishings, home decor, and art all selected by Timberlake and Stanley. The first products to debut out of the site are a set of throw pillows, which were designed by Timberlake and Stanley. BeachMint has now launched sites with Kate Bosworth (JewelMint), Mary-Kate Olsen and Ashley Olsen (StyleMint), Jessica Simpson (BeatyMint), and Richael Bilson (ShoeMint).