ICS Mobile Links With Talent Agency On App Discovery

A local, Santa Monica-based company, ICS Mobile, which promotes mobile apps, said last week that it has linked with talent agency ICM Partners to use celebrities to help drive users to new apps. ICS Mobile, which runs, said that the partnership will use "A-list talent" from film, television, music, sports and publishing industries, to launch a new app called the AppXChange platform. Financial details of the link were not disclosed. The two did not detail other aspects of the partnership.