Immersv Launches Virtual Reality Ad Platform

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. The startup--backed by Foundation Capital, Technicolor Ventures, Rothenberg Ventures, TenOneTen Ventures, CAA Ventures, All Mobile Ventures, 137Ventures, Gigi Levy, and others--says its platform is aimed at helping consumers discovery great virtual reality apps and entertainment, and also to help VR developers to monetize and distribute their content. Immersv is led by co-founder and CEO Mihir Shah. More information »