Thursday, March 24, 2022

Immortals, Toyota Renew Partnership

Los Angeles-based esports organization Immortals and Toyota, via the San Diego Toyota Dealers Associations, have renewed a partnership, where Toyota will receive logo placement on the Immortals' League of Legends player jerseys. Financial details of the sponsorship deal were not announced. The two said the deal also includes a hosted gaming lounge at the San Diego County Fair, a free pop-up boba stand at local gaming events; and "Toyota activations" which will include its team-branded vehicle across San Diego and other parts of SoCal.