Influential Raises $5M For Influencer Marketing

Beverly Hills-based Influential, a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The funding was led by Capital Zed, and also included ROAR, Paradigm Talent Agency, Europlay Capital Advisors, MSMCi, and Ace Fund, along with angels Alex Welch, Michael Tedesco, Chris Varelas and Ivan Brockman. The startup, led by Ryan Detert, says it helps marketers reach more than 7,000 top influencers on Facebook, Instagram, Snapchat, Twitter, Vine and YouTube, using artificial intelligence technology from IBM Watson. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures.