Are you about to test the waters as an entrepreneur?
One of the most important first steps is to spend a lot of time, money, and energy designing your logo since that represents your company, right? Wrong!
In a recent column that I wrote with Guy Kawasaki on business branding mistakes, we noted that many new entrepreneurs get wrapped around the axel regarding the importance of their logo. This became a hot button issue since our column was published so I've elaborated on it.
How you use your logo is important, but (More...)
Read the rest of Joe's article in No One Cares About Your Company Logo.