Los Angeles-based Internet Brands is looking towards an IPO, according to Idealab's Bill Gross. In an interview this month with BusinessWeek, Gross said that Internet Brands is contemplating an IPO, and now a $300 million a year company. A representative of Internet Brands declined to comment on the report, saying to socalTECH Friday that Internet Brands has a long history of not discussing most financial matters. Internet Brands was formerly known as CarsDirect.com.