Invoca Names CFO

Santa Barbara-based Invoca, which develops software used to track phone calls from affiliate marketing, said Thursday that it has named Cynthia Stephens as its new Chief Financial Officer. Stephens joins the company from Harvest Power, where she was SVP and CFO. Stevens also served as CFO for Infoseek, and has served at OpenView Venture Partners, CodeGear/Borland Software, Pharsight, Calico Commerce, and Fractal Design. Invoca said it is now up to 140 employees at the company, which is venture backed by Salesforce Ventures, Accel Partners, Upfront Ventures and Rincon Venture Partners.