Wednesday, April 26, 2023

Liquid Death's Viral Marketing Embraces Blink-182 Enemas

Los Angeles-based canned water brand Liquid Death--which has used viral/shock/humor marketing as a part of its branding from day one--has rolled out a "Travis Barker Enema" kit. Barker is drummer for the rock band Blink-182. The kit--currently sold out--had a list price of $182.00, and according to Liquid Death was "not intended as a real medical device". Liquid Death was initially incubated at startup studio Science, Inc.