Santa Monica-based LIVESTRONG.COM and beer brand Michelob, owned by Anheuser-Busch, said Monday that Michelob ULTRA has teamed with LIVESTRONG.COM on a new, original five-part video series. According to the two, the new series will feature Lance Armstrong and the winner of a contest which was hosted on LIVESTRONG.COM featuring the Michelob ULTRA brand. That contest was a promotion to boost the number of fans on the official Michelob ULTRA Facebook page. Financial details behind the various promotions was not announced by the companies.
Top NewsMonday, April 4, 2011
LIVESTRONG.COM Inks Video Series Deal With Michelob