Thursday, October 10, 2019

Mercato Rolls Out Unlimited, Same Day Grocery Delivery

San Diego-based Mercato, which provides delivery of items from independently owned grocery and specialty food stores, has launched a new program that offers up unlimited free, same-day grocery delivery from local grocery stores. According to Mercato, its new Mercato Green program provides unlimited free, same-day delivery via a membership program. Pricing on the new grocery delivery service was not announced, and the company's website does not make it clear what the program costs. The company says it offers up two plans as part of the new membership program; a Neighborhood plan which covers delivery within three miles from a store, and the City plan, which covers up to 10 miles. Mercato is led by founder and CEO Bobby Brannigan. The company is venture backed by Greycroft, as well as Loeb Enterprises, an investment fund managed by Michael Loeb, best known for its funding and development of Priceline.com.