Mylife Recasts Itself As Personal Privacy Service

Los Angeles-based MyLife has recast itself as a provider of personal privacy services, launching a new home page and service Wednesday focused on offering up information on everyone and anyone. MyLife said it has created a new home page, and ability for anyone to run a search on anyone's reputation and reviews, letting anyone provide ratings and reviews of anyone else--either in their real name, or anonymously. MyLIfe said it pulls information from multiple, public sources--including personal details, address, work history, education, photos, romantic reviews, and more--for anyone over 18 in the United States. MyLife offers up a premium service to let users control those pages, and hide information they do not want seen.