MySpace Boosts Internet Safety Efforts With Ad Campaign

Los Angeles-based social networking site MySpace said Thursday afternoon that it has launched a new public service announcement campaign focused on Internet safety. According to the social networking site's security head, Hemanshu Nigam, the firm is stepping up its safety education efforts to promote online safety awareness among parents, educators and teens. MySpace's outreach will include 10, 15, and 30 second video spots on Fox broadcast and cable networks, as well as efforts with nonprofit iKeepSafe for online flash tutorials aimed at parents. MySpace also said it will work with nonprofit Enough is Enough to develop an "Internet Safety 101" program to help reach parents.