MySpace Rolls Out Advertising Platform

Los Angeles-based social networking web site MySpace said this morning that it has launched a beta of a new advertising program, which allows MySpace advertisers to manage their own profiles. MySpace said that its new Community Builder advertising platform allows brands to build, maintain, and customize their own profiles on the site, as well as gather analytics about their advertising campaigns. The Community Builder product comes in two flavors, a "self-service" and "full-service" version, with the self-serve version targeting advertisers with CSS and XHTML coding skills and the full-serve version including in-house MySpace assistance.