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Nativo Snags Google Vet As VP of Product

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo said that Cherny was previously manger of Google's TrueView In-display product, a native ad unit used on YouTube and Google. Nativo is led by Justin Choi, and venture backed by Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, and e.ventures.


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