NearWoo Connects With Google DoubleClick

Santa Monica-based NearWoo said today that it has linked up with Google's DoubleClick Ad Exchange, allowing its 4,000 local mobile advertisers to access the ad inventory on DoubleClick. According to NearWoo, the deal gives its local mobile advertisers access to the sites, apps and games where Google delivers it mobile ads. NearWoo's customers include small businesses like plumbers, nail salons, and dentists, who use NearWoo's service to help attract local customers. NearWoo was originally part of the StartEngine startup accelerator. The company is led by Jason Crilly.