Monday, October 25, 2010
October 25 – 26, 2010, Marriott Newport Beach

The 5th Annual OCTANe Medical Device & Investor Forum promises to be an
exciting two-day event with over 800 attendees expected this year. CEOs,
executives, entrepreneurs, and investors will hear presentations and panel discussions featuring international medical device industry luminaries,
California entrepreneurs, investors, and some of the industry's most
successful medical device CEOs. Top 5 reasons to attend MDIF 2010:

- See Orange County’s groundbreaking medical device technologies
- Hear presentations from emerging medical device companies and industry
- Make valuable investor connections
- Learn about significant industry trends and issues
- Meet CEOs, entrepreneurs, investors, and others that make Orange
County the nation's most dynamic medical device environment

For information and registration visit

Laserfiche Sues SAP Over Trademark
Long Beach-based Laserfiche, a developer of enterprise content management products, said Monday afternoon that it has sued SAP America, SAP AG, and SAP Global Marketing over the trademark Run Smarter. The firm said that it has been using Run Smarter as a trademark since 2004, and that SAP has been using its trademark without permission. The firm said the lawsuit was filed in the United States District Court in Los Angeles (CV10-7843 JFW). SAP is rolling out a "Run Better", "Run Smarter" and "Run (More info...)

posted on Monday, October 25, 2010(Full story)

MeFeedia Snags Eytan Elbaz As Advisor
Burbank-based MeFeedia, the online video guide site run by Frank Sinton, said today that it has added Eytan Elbaz to the firm's advisory board. Elbaz is one of the co-founders of Appled Semantics, the firm which developed Google AdSense. Elbaz is currently head of Deep Dive Media. MeFeedia said that the addition of Elbaz will help the firm strengthen the technology behind its video services.

posted on Monday, October 25, 2010(Full story)

Awareness Technologies Ties With Ingram Micro
Los Angeles-based Awareness Technologies, a provider of data loss prevention software, said today that it has inked a strategic marketing agreement with Ingram Micro, the technology distributor. The firm said it is working with Ingram's services division to market its On-Demand Insider Security products. Awareness Technologies' products include web filtering, employee monitoring, laptop recovery, and other products; the firm is one of the Southern California companies that just made Deloitte's T (More info...)

posted on Monday, October 25, 2010(Full story)

Row 44 Names Lefkowitz As Exec
Westlake Village-based Row 44, the developer of in-flight wireless systems, said today that it has added Howard Lefkowitz as the firm's Chief Commercial Officer. Lefkowitz was most recently CEO of, and also joins the company's board. Row 44 said Lefkowitz will be based in a new, Las Vegas office, and will be responsible for marketing and branding of the firm. Row 44 is providing in-flight wireless to Southwest Airlines. Lefkowitz previously served at Earthlink, Dick Clark Productions, (More info...)

posted on Monday, October 25, 2010(Full story)

AeroVironment Completes Global Observer Flight Demonstration
Monrovia-based Aerovironment, the developer of unmanned aerial vehicles and electric transportation products, said today that the first aircraft developed under the Global Observer program has completed initial flight testing. Global Observer is a program to develop long-term flying aircraft to provide surveillance for the military; the goal is for aircraft to fly as long as a week at a time at very high elevations, between 55,000 and 65,000 feet. Aerovironment said the test consisted of multipl (More info...)

posted on Monday, October 25, 2010(Full story)

Interview with Kevin O'Connor,
Kevin O'Connor is the co-founder of DoubleClick, which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 billion in 2005, and finally sold again to Google in 2007 for $3.1 billion. After DoubleClick, Kevin eventually settled down in Santa Barbara, which is where his newest ( is headquartered. We caught up with Kevin to hear what FindTheBest is all about, and why he decided to get back (More info...)

posted on Monday, October 25, 2010(Full story)

WebVisible: Small Business Advertising Increases, But Slowly
Irvine-based WebVisible, which provides local search marketing and ad placement for small businesses, reports that its latest quarterly advertising report shows that search advertising spending by small business is increasing, but is doing so more slowly that recent quarters. The firm said that the average advertisers in its survey spend $2,327 on paid search advertising in Q3, up 43 percent over Q3 of last year. However, the growth was much slower than previously quarters. Last quarter, the fir (More info...)

posted on Monday, October 25, 2010(Full story) Drops LEC Billing Acquisitions
Irvine-based, the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. The firm had recently been acquiring small business customers being served by LEC (Local Exchange Carrier) billing, where customers were billed for operating their web sites through their phone bill. said it will instead focus on traditional local b (More info...)

posted on Monday, October 25, 2010(Full story)

EdgeCast Gets Into Cloud Storage
Santa Monica-based EdgeCast said Friday that it has entered into the cloud storage market. EdgeCast said that it is offering up cloud-based storage using its content delivery network as a beta service, and would start offering its service and transfer fees for free during the beta. EdgeCast is an operator of a content delivery network (CDN). The company said that, after the beat, it will charge 7.5 cents per gigabyte per month for the starge service.

posted on Monday, October 25, 2010(Full story)

PRTechConnect – You’ve Got News, Now Get Heard
Put your business on the map with national news coverage and blog buzz for only $999 a month. PRTechConnect leverages the resources of a full-service LA-based PR firm to distribute your news directly to a customized, targeted list of reporters and editors in print, broadcast and online media.

"In the first three days our little-known electric car startup had over 2,800 search results on Google. We got articles in local papers, Automotive News, the major automotive blogs, and interview requests from ABC, CBS, NBC and The Wall Street Journal," said Farida Fotouhi, President, Reality2 LLC. "Calls also came in from potential strategic partners and investors."

Call Trent at 310.824.9000, email us at or visit

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