Thursday, December 26, 2013Edmunds.com Launches First Ever, National Television Ad CampaignSanta Monica-based online car information and shopping site Edmunds.com said this week that it has launched its first ever, national television ad campaign. The company said the campaign--which launched on Christmas day--will be featured during NBA programming on ABC and ESPN. Edmunds.com did not say how much it is investing in the television advertising campaign. The 30-second spots were created by Publicis Kaplan Thaler, with media buys by Universal McCann.
posted on Thursday, December 26, 2013(Full story)
Disney Taps Square's Dorsey For BoardIn a move to add some Silicon Valley cred to the company's board, Burbank-based The Walt Disney Company has added Jack Dorsey, chairman of Twitter and CEO of Square Inc., as a member of its board of directors, Disney said this week. Disney said that Dorsey will serve as an independent director of the company. Dorsey was co-founder of Twitter, and also co-founded mobile payment service Square in 2009. Disney said the move will give it a perspective into the "latest technologies and platforms" to (More info...)
posted on Thursday, December 26, 2013(Full story)