OpenX, Meredith Expands Header Bidding Partnership

Los Angeles-based OpenX, the programmatic advertising marketplace operator, said this morning that it has extended a partnership with Meredith Local Media Group. The two said the expansion covers both desktop and mobile peroperties for Meredith Local. Meredith has 17 owned or operated television stations across the U.S., reaching over 12 million U.S. households.