Tuesday, August 30, 2022

Optimal Acquires Effective Spend

New York- and Los Angeles-based Optimad Media, a performance marketing company which is renaming itself Optimal, said last week that it has acquired Effective Spend, an Austin, Texas-based that provides paid search, social media advertising, search engine optimization, and Amazon marketing services. Financial terms of the acquisition were not announced. Optimal is led by CEO Michael Bassik.