Outspoken Ties With Apple Passbook

Los Angeles-based mobile messaging and marketing firm Outspoken, which is led by James Citron, said this morning that it is now supporting Apple's Passbook application with its mobile marketing platform. According to Outspoken, the support means its clients can directly send passes, coupons, gift cards, boarding passes, and more via MMS or SMS text messages. Outspoken, which is backed by Silver Lake Sumeru, helps companies connect with consumers using high volume, text messaging, SMS, and MMS campaigns.